Introduction:
All of these great keyword research tools are
free. Use them to discover and categorize keywords and even access relevant
keyword metrics.
If in doubt about search marketing, ask
Twitter. SEO and Twitter likely evolved on a time-space continuum around the
same vector day in and day out. And perhaps the fact that tweets were once
indexed by Google has made Twitter the favorite social network of SEOs. So I
asked Twitter what the best free keyword research tool was, and it gave me a
few suggestions for our list of free tools that we haven't reviewed before.
The search marketing community on Twitter is
great. It is a fast, public and interactive social network, and information can
be verified and shared faster.
Here are the best free keyword tools for your
SEO campaign:
1. Keyword Surfer: a free chrome extension for
keyword research
2. UberSuggest: a free keyword suggestion tool
3. Moz: free domain analysis feature
4. Keyword Finder: free limited keyword research
5. SEMrush: Free domain searches with keyword details
6. Google Keyword Planner
7. Answerthepublic: a free up-to-date search
tool
8. Also asked.Com: another free up-to-date search
tool
9. SpyFu: limited keyword research for free What
to look for in a great free keyword tool
In keyword research, you go through the stages
to understand what keyword searches your target audience is performing and how
to use them. Keyword tools will be useful for discovery, classification, and
keyword list building. Let's look at some of the things we look for in a great keyword
analysis tool.
1. Discovery:
Keyword research requires you to take a step
back and think. It's not all about data, it's also about imagination. Some
tools help you gain perspective by adding a few layers of data and questions
you may not have considered.
2. Metrics:
In keyword research, you need to understand not
only what the right keywords are, but also their frequency, the traffic they
refer to, how difficult it is for them to rank, and the cost of buying ads to
appear on them. These free tools sometimes impose limits and store this data
for paid versions.
3. Keyword difficulty:
How difficult it is to rank for a keyword
depends on the CPC (cost per click) in paid search and a number of SEO factors,
such as the number of sites ranking, the strength of backlink profiles, and the
strength of domains. Tools that provide an indication of the difficulty of
ranking in SEO add value as they allow you to choose earnings more easily.
4. Diversity and geography:
It is much easier for a tool to provide the
best English keywords for the US Market through Google and Bing than to provide
those keywords in multiple markets and languages from sources other than
traditional search. Some tools link to sources like Amazon, YouTube, and
international search engines like Yandex and Baidu.
Our top 9 picks for the best free keyword tools:
Before we move on to these, we have a small
bonus suggestion. Jump straight to Soovle, a free, fast, and unique tool that
displays keyword variations from multiple sources as you type. This will keep
you motivated and start to discover more tools you can use for your keyword
research as you pursue your work. via the list below.
1. Best for active browsing: Keyword Surfer:
Keyword Surfer is a free Chrome extension that
pulls relevant keyword metrics into your browser as an overlay when using
Google. You can turn this on or off and it's a useful tool for your keyword
discovery phase where you're trying to figure out where and how to focus your
efforts.
The Keyword Surfer Chrome extension overlays
information as you search, allowing you to see all the useful keyword metrics
and trending information needed to evaluate a keyword.
2. Best for free access: Ubersuggest
Ubersuggest started out as a simple Google Suggest scraper that collects and aggregates data from suggested keywords in the search bar for keyword suggestions. It has evolved into a full-fledged SEO tool and remains free by providing keyword metrics, including keyword difficulty scores. Ubersuggest offers keywords sorted by interest from Google Suggest and additional metrics such as trends, search volume, estimated CPC, and keyword difficulty.
3. Best for domain searches: Moz.Com
Moz Pro is a complete suite of SEO tools that provides site crawling, keyword tracker, backlink analysis, and domain searches. It's a paid tool, but offers free access to domain searches where you can see competitors, top keywords, and even frequently asked questions about a site. A great place to do a quick field search. Moz's free domain search feature provides a great first overview of a domain's SEO features and key keywords.
4. Best for creating lists: KWFinder
KWFinder stands out for its ease of use for
creating keyword lists. The free version gives you a limited number of keyword
searches per day and the results pages give you all the relevant metrics for
your keywords.
5. Best for paid search: SEMrush
SEMrush is a paid tool that provides a complete set of SEO and paid search features. It offers a free domain search feature that gives you instant access to a comprehensive view of a domain's activity in organic and paid searches. Shows paid search strategies at a glance. In this domain search from Amazon.Com, the trend for organic and paid search is clear, and SEMrush provides strategic insight at a glance.
6. Best for Originality:Google Keyword Planner
Google Keyword Planner is a resource for many free tools. It's free in Google Ads, which provides access to keyword research and metrics. You can use it as both a domain search tool and a list builder from seed keywords. Provides rough metrics for volumes and CPCs. It is designed to create paid search campaigns, but anyone with a Google account can access and use the tool. You can do most of your keyword research using the free Google Keyword Planner tool. All you need is a Google account.
7. Best for exploration: AnswerThePublic
AnswerThePublic is a great
tool. Whether you're searching for keywords or not, its homepage is worth a
visit just for the experience. When you enter a keyword, the tool analyzes
related search queries and displays them in relationship charts. This allows
you to understand semantic associations and identify keyword categories and
relevant questions that your content should answer.
AnswerThePublic is a great tool for keyword research as it helps you ask questions and categorize topics and keywords.
8. Best for identifying questions: AlsoAsked.Com
AlsoAsked.Com must have been
inspired by AnswerThePublic. It takes the question concept one step further,
looking for additional queries and finding more questions. In itself, it is a
classification tool that generates a series of questions that can guide your
content strategy.
When querying AlsoAsked.Com for "amazon marketing", the tool provides several iterations of questions categorized around various concepts such as "marketing for Amazon itself", and "what you need to do to market your company on Amazon" and more.
9. Best for competitive research: SpyFu
Originally a competitive
keyword research tool for paid and organic search, SpyFu has evolved into a
platform that provides search data and a wide array of features, including
backlink analysis and ranking tracking.
SpyFu will identify your competitors and look at the keyword overlap sections where you can find your strengths and weaknesses and of course, identify opportunities and priorities for your organic and paid search.
Do your keyword research now while these tools are free.
Frankly, great tools shouldn't
be free, especially when they provide as much value as the tools mentioned
above. If your keyword research is a one-time job, feel free to take advantage
of it, and don't forget to provide great reviews and ratings in exchange for the
free service.
If you're building an SEO
talent or practice, use the free quotes to find out which SEO tool is best for
you before signing up for a paid version. You won't regret it -- and the paid
versions are even better.
Best Keyword Research Tool for Amazon |
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